FMCG Sales Manager

Location: Midrand, Johannesburg
Employment Type: Full-Time
Working Hours: Monday to Friday, 08:00 - 17:00
Salary: Market-related (to be discussed with shortlisted candidates)

The Sales Manager will be responsible for leading, managing, and driving the performance of the sales team to achieve revenue growth and market expansion. This role focuses on sales strategy execution, team leadership, performance management, and strengthening key customer and distribution relationships within an FMCG / consumer goods environment.

The ideal candidate is a hands-on sales leader with strong commercial acumen, proven people management experience, and the ability to scale sales operations.

• Lead, manage, and motivate the sales team to achieve and exceed targets
• Develop and implement sales strategies aligned to business objectives
• Set sales targets, monitor performance, and drive accountability
• Coach, mentor, and performance-manage Account Managers and sales staff
• Identify new market opportunities, channels, and revenue streams
• Manage key client, distributor, and strategic partner relationships
• Track sales pipelines, forecasts, and reporting metrics
• Work closely with operations, logistics, and marketing teams
• Ensure consistent execution of promotions, campaigns, and product launches
• Provide regular performance and market feedback to senior management

• 5+ years experience in Sales, with at least 2 years in a Sales Management role
• Proven experience in FMCG, beverages, or consumer goods environments
• Strong leadership, coaching, and people management skills
• Track record of achieving and exceeding sales targets
• Excellent planning, analytical, and reporting skills
• Valid drivers licence and own reliable vehicle
• Strong leadership and decision-making ability
• Strategic thinking with hands-on execution capability
• Excellent communication and negotiation skills
• Commercial awareness and problem-solving ability
• Ability to perform in a fast-paced, target-driven environment
• Proficient in MS Office and CRM systems

• Competitive, market-related remuneration
• Leadership role within a growing FMCG-focused organisation
• Opportunity to shape and scale a national sales team
• Performance-driven, professional work environment