Performance & Lifecycle Marketing Lead

This role is fully remote but the candidate is required to be based in South Africa.

We're looking for a Performance & Lifecycle Marketing Lead to help us unlock revenue within our existing ecosystem.

This is not a traditional performance marketing role focused on lead volume. Nor is it purely an email marketing role. This is a systems-thinking, full-stack lifecycle role designed to connect:

• Our PLG motion
• Our partner-led motion
• Our CRM ecosystems (internal + partner)
• Our marketing tools and inbound engine
• And our enterprise buying journeys

You'll own how we move known companies and users from awareness to engagement to revenue: using data, intent, product insight, and tightly aligned lifecycle programs.

Performance marketing exists in this role primarily as a list-driven amplification and brand cover layer that supports lifecycle strategy, not as a high-volume acquisition machine.

This role is hands-on. You will build the systems before they scale.

You will own:

1. Lifecycle & Ecosystem Marketing (Primary Focus)
2. CRM & Partner Ecosystem Integration
3. Product-Led Lifecycle & Product Marketing Execution
4. Performance Marketing
5. Tools & Demand Capture Optimization

This role is ideal for someone who:

• Thinks in systems, not campaigns
• Enjoys building lifecycle engines from scratch
• Is comfortable with messy data and evolving processes
• Understands long, enterprise B2B sales cycles
• Can operate across PLG and partner-led motions
• Is both analytical and commercially sharp
• Can write strong messaging, not just configure workflows
• Is comfortable being a hands-on individual contributor

• Strong hands-on lifecycle marketing experience in B2B (SaaS preferred)
• Deep HubSpot /CRM experience, preferably as a shared admin or contributor
• Workflows
• Segmentation
• Lead scoring
• Reporting
• Attribution modeling
• Experience integrating product usage data into lifecycle programs
• Experience working with partner or channel ecosystems (highly advantageous)
• Experience running LinkedIn and Google campaigns
• Ability to build list-driven and account-based strategies
• Strong product marketing instincts and messaging ability
• Comfort working in a technically complex, security-focused environment
• Ability to balance strategic thinking with hands-on execution