Commercial / Sales and Marketing Manager

Full time Kendrick Recruitment South Africa

Posted On 2026/01/28

R45,000

City Cape Town

State/Province Western Cape

7100

Commercial / Sales and Marketing Manager

Location: Cape Town (supporting a Limpopo-based luxury lodge)

Property Type: Luxury 5-Star Lodge

Salary: R45,000 per month

Incentive: Performance-based incentive linked to KPIs

Kendrick Recruitment is currently recruiting for a Commercial / Sales and Marketing Manager on behalf of a luxury 5-star lodge located in Limpopo. The successful candidate will be based in Cape Town, working closely with the lodge's operational and reservations teams.

This role is suited to a commercially driven hospitality professional with strong experience in revenue management, travel trade sales, and digital marketing within the luxury tourism or safari sector.

Revenue Management

• Develop and implement pricing and yield strategies to optimise occupancy, ADR, and RevPAR in line with seasonal trends and demand.
• Monitor booking patterns, competitor performance, and market demand to proactively adjust strategies.
• Manage distribution channels, ensuring rate parity and maximising direct bookings.
• Produce monthly performance and forecasting reports, highlighting revenue opportunities.
• Collaborate with reservations to refine booking procedures and enhance guest conversion through the use of AI.
• Build and maintain strong relationships with travel trade partners, including tour operators, travel agents, DMCs, and luxury safari specialists.
• Represent the lodge at trade shows, roadshows, and online travel platforms.
• Negotiate rates and packages with domestic and international operators.
• Identify new market opportunities within niche segments such as honeymoon travel, conservation tourism, small groups, and exclusive-use bookings.
• Conduct market visits, property tours, and partner engagements to strengthen brand presence.

Digital Marketing & Brand Visibility

• Design and execute targeted digital campaigns across Google Ads, Meta Ads, and email marketing.
• Oversee the lodge's online presence, including website performance, SEO, and brand storytelling content.
• Manage social media channels to authentically showcase wildlife experiences, conservation initiatives, and guest stories.
• Track and analyse marketing performance, ensuring strong ROI and engagement.
• Collaborate with photographers, content creators, and PR partners to position the lodge as a leading safari destination.

• 5-8+ years' experience in hospitality revenue management, travel trade sales, or digital marketing.
• Experience within the luxury lodge or safari sector is highly advantageous.
• Strong understanding of tourism distribution systems, OTAs, and travel trade partnerships.
• Experience with Google Analytics, Meta Ads Manager, OTA Insight, PMS, CRS, and sales reporting tools.
• Excellent written and verbal communication skills with strong brand storytelling ability.
• Passion for nature-based tourism, conservation, and authentic guest experiences.
• Analytical, strategic, and commercial mindset with strong negotiation skills.
• Data-driven approach with a clear understanding of performance metrics.
• Creative thinking in marketing and content development.
• Understanding of high-end hospitality and guest expectations in a safari setting.
• Ability to balance revenue objectives with brand integrity and guest satisfaction.
• Team-oriented, adaptable, and proactive within a remote lodge environment.
• Strong multitasking and relationship management skills.

• Growth in total room and package revenue, including RevPAR and ADR.
• Increase in direct bookings versus OTA contribution.
• Expansion of trade partnerships and repeat business from key agents.
• Improved digital engagement metrics and campaign ROI.
• Consistent brand representation across all online and offline channels.

Candidates who meet the above criteria are invited to submit their CV to Kendrick Recruitment for consideration.