Senior Specialist: Product Marketing: Transactional Banking

Empowering Africa's tomorrow, together one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary Our organisation is searching for a Senior Specialist: Product Marketing (Transactional Banking) - a high impact leader who will shape how our investment banking products show up across Africa and global markets. In this pivotal role, you will translate complex transactional and investment banking solutions into powerful, client centric marketing strategies that drive pipeline, deepen engagement, and strengthen our position as Africa's most trusted banking partner. Job Description Role Strategic Product Marketing Leadership Develop and execute bold, insight led marketing strategies that enhance market relevance across African and global corridors. Partner with Product, Coverage and Sector teams to craft differentiated go to market plans aligned to client needs and market shifts. Use analytics and performance insights to optimise marketing execution and deliver measurable commercial impact. Client Centric Storytelling & Campaigns Turn complex solutions into compelling narratives for institutional and high net worth clients. Lead integrated, multi channel campaigns that elevate our presence and showcase deal excellence. Build sales enablement tools that empower frontline teams and accelerate conversion across the buying journey. Digital, ABM & Data Driven Marketing Design precision targeted ABM programmes for high value accounts. Leverage CRM, marketing automation, and intent data to drive smarter, personalised and scalable marketing. Apply analytics to connect engagement metrics with revenue impact, improving targeting and ROI. Stakeholder & Team Leadership Influence senior stakeholders with clear, data backed insights. Champion a culture of collaboration, innovation and continuous learning across cross functional teams. Embed governance, compliance and risk discipline into all marketing activities. Qualifications Bachelor's degree in marketing, Business, or related field (NQF7). Experience 8-10+ years B2B product marketing experience within investment banking, financial services, fintech, or similarly regulated industries. Proven success delivering product marketing strategies that drive commercial outcomes. Strong experience with CRM, marketing automation, ABM platforms, and marketing analytics. Experience leading teams or cross functional workstreams (minimum 3 years people or project leadership). Strategic thinker with strong commercial and financial acumen. Exceptional storyteller with the ability to simplify complexity. Strong analytical capability with deep understanding of campaign performance and pipeline attribution. Digitally fluent with proficiency in Salesforce, Marketo, Tableau, or equivalent. Skilled collaborator who thrives in complex stakeholder environments. High integrity with strong governance and compliance discipline. Education Bachelor's Degree: Business Administration, Bachelor's Degree: Marketing Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank. Absa Bank Limited reserves the right not to make an appointment to the post as advertised